Fashion Marketing is the management of advertising campaigns and promotions to sell fashion brands and products. They do this in a way that appeals to potential customers. It is a vital part of the business side of fashion.
A few ways the management of advertising advertise their fashion brands and products is through social medias such as influencers, models and famous people on Instagram,
and YouTube. Influencers do collaborations with fashion brands to help promote their products to a wider range of people. Selected celebrities get dressed up head to toe in a designer to showcase their new garments on the red carpet events such as The MET Gala.
An advertisers job is to maintain the visibility of their fashion brand and product. They have to keep it short and sweet whilst also making it memorable and interesting. Examples of this type of advertisement is Reviews, commercials, billboards, cars/buses and runways.
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